In the midst of a global financial crisis, with falling stock markets, struggling economies and a high demand for a financial rescue plan. Egypt launched a three day conference from November 16th- 18th, 2008. The conference aim and main mission was to find a rescue package for the textile and garment industry. The conference became commonly known as “Agadir “. With a guest and VIP list that included the who’s who of the Textile and Garment industry from Egypt, Jordan, Morocco and Tunis, there was no escape that Agadir was going to receive a lot of attention, besides the impact that it was going to leave behind. The Fairmont Tower and in specific the Rock Canyon Ballroom was the hub of the signing of the Arab Mediterranean Free Trade Agreement between the member countries which included: Egypt, Jordan, Morocco and Tunis.